Never stop wondering, never stop playing

Hi, I'm Jaana Moona!

I´m a clothing designer from Lapland in northern Finland. My life has been quite nomadic during recent years. After living last two years in Vilnius, Lithuania I have returned back to my roots in Lapland. Currently I live and work in a small village called Äkäslompolo and enjoy the fells and the reindeers.  

All of my work I craft individually. 

As a designer and maker, my work is grounded in a culture that´s lived close to nature. And close to the indigenous, nomadic Sami people who have always been my inspiration.

Wherever I´ve lived, worked and travelled, I acknowledge local craft, local experience and local customs.

Using sustainable materials sourced from the land of my native Midnight Sun in the Arctic Circle. Japan, Indonesia, Africa, the Baltic or the wide brown lands of Australia, I try to create beautiful accessories to suit all tastes and occasions.